LDC LONDON
LDC CREATIVE
Translating luxury brand equity into the 9:16 format requires a balance of cinematic quality and high-velocity output. I produced a consistent stream of vertical assets designed for community discovery and creator-led reach. This workflow prioritizes mobile-first engagement, ensuring that the 'Surrealist Luxury' aesthetic is optimized for the current attention economy without sacrificing the brand’s high-fidelity standards.
CINEMATIC SHORTS:
EXPLORING CULTURAL COLLISION
This series serves as a narrative playground—placing the Mistletopia leads in absurd, high-tension scenarios. Each short is a study in 'cultural collision,' where the polished perfection of 1950s domesticity meets the jarring edge of dark satire. These are character studies designed to prove that synthetic personas can carry a complex, emotional brand story.
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SOMETHING ELSE
Beyond the moving image, Mistletopia exists as a high-fidelity e-commerce universe. By utilising Midjourney, Leonardo and Photoshop Generative Fill to stage physical LDC luxury goods within AI-generated environments, I eliminated the need for traditional location scouting and physical set-building. This results in a 'Luxury Lookbook' aesthetic achieved with 95% less overhead than a standard studio shoot.
CINEMATIC SHORTS:
EXPLORING CULTURAL COLLISION
This series serves as a narrative playground—placing the Mistletopia leads in absurd, high-tension scenarios. Each short is a study in 'cultural collision,' where the polished perfection of 1950s domesticity meets the jarring edge of dark satire. These are character studies designed to prove that synthetic personas can carry a complex, emotional brand story.
CINEMATIC SHORTS:
EXPLORING CULTURAL COLLISION
This series serves as a narrative playground—placing the Mistletopia leads in absurd, high-tension scenarios. Each short is a study in 'cultural collision,' where the polished perfection of 1950s domesticity meets the jarring edge of dark satire. These are character studies designed to prove that synthetic personas can carry a complex, emotional brand story.
THE CONCEPT
Mistletopia is a dark-satire experiment in AI-native storytelling. By blending a 1950s 'Stepford' aesthetic with an all-canine cast, I stress-tested the limits of character dvelopment and satirical voice-acting, proving that a high-end brand extension can be produced in days, not months and for a fraction of the cost of traditional methods.
PRODUCTION CREW
- Voice & Audio: ElevenLabs (Custom persona design)
- Cinematography: Veo 3 flow
- Character Stylist: Midjourney, Leonardo & OpenArt
- Visual Effects: Photoshop
- Video Editing & Effects: Capcut
VELOCITY & IMPACT
- 10x Production Speed: Script to 4-video campaign in 14 days.
- Zero-Cost Location: No physical sets or actors used.
- Multi-Model Sync: Character consistency maintained across 4 separate AI models.
Directing SONIC NARRATIVE
A selection of the Cinematic Shorts above utilises bespoke ElevenLabs personas integrated into a complex audio pipeline. By directing the AI to deliver 'dry, satirical human emotion' through canine leads, I explored the uncanny valley of AI personification. This process went beyond simple generation; I layered these vocal performances with curated sound design and tension-heavy scores to set the stage and drive the satirical narrative. By fine-tuning stability and style exaggeration in the ElevenLabs Speech-to-Speech pipeline, I ensured that every breath, pause, and atmospheric detail felt like a deliberate directorial choice, rather than a synthetic output.