About Small

About me

From global retailers to independent rebels, I’ve Created for brands that want more than just another forgettable website.

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I have worked with businesses of all sizes to create stunning websites and designs that capture their brand's identity.

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My Story

NOW

About me

Designer based in Warwickshire & London

Lauren Dickinson-Clarke is a Creative Director and AI Creative Producer based in the UK, specialising in high-end website design, brand worlds, and immersive digital experiences. With a background spanning luxury e-commerce, branding, and emerging AI workflows, she has the rare ability to craft visually distinctive websites that capture the essence and ambition of each client’s brand.
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From cinematic Webflow builds to AI-assisted visual storytelling, Lauren combines strong aesthetic instinct with a deep understanding of user experience, interaction design, layout, motion, and digital identity. Her work blends strategy, emotion, and innovation to create websites and creative systems that feel elevated, culturally aware, and commercially impactful.

BEFORE

My timeline

Over 10 years as a creative designer

2026

Creative technology

Currently developing Minky, an AI-powered platform centred around guidance, ideation, and personal momentum, alongside selected client projects in hospitality, lifestyle, and design-led brands.

2025

Mistletopia

Created Mistletopia, an immersive AI-generated e-commerce world built around a cast of eccentric canine characters, combining storytelling, AI imagery, motion, branding, and digital experience design into a fully realised online universe developed independently over a matter of weeks.

2023

Global RECOGNITION

Expanded the international presence of her luxury lifestyle brand across retail and hospitality, whilst developing creative collaborations including a limited-edition partnership created in collaboration with the family of Amy Winehouse.

2022

Brand of Tomorrow

Lauren Dickinson Clarke was recognised as Walpole’s ‘Brand of Tomorrow’ following the rapid growth of her luxury lifestyle brand, which expanded internationally and secured partnerships with retailers including Fortnum & Mason and hospitality groups including Four Seasons Hotel.

Creating WORLDS & Brands THAT

reject the status quo

We craft tailored digital solutions that help brands stand out and grow with confidence.

MISTLETOPIA

A surreal AI-generated luxury universe built around a cast of eccentric canine characters, blending storytelling, motion, and immersive digital world-building.

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AMY WINEHOUSE

A culturally driven collaboration created alongside the family of Amy Winehouse, merging storytelling, visual identity, and collectible luxury design.

STEP INSIDE

LDC LONDON

A luxury lifestyle brand recognised for its cinematic visual identity, immersive storytelling, and emotionally driven product design. Built from the ground up into an internationally recognised brand stocked in over 15 countries, with collaborations and partnerships including Fortnum & Mason and Four Seasons Hotel London at Park Lane.

STEP INSIDE

CERRAN LIFEQUEST

An abstract, design-led platform created to translate complex philosophical and conceptual ideas into an immersive, interactive digital experience. Combining restrained visual identity, thoughtful UX, motion, and editorial structure to make layered ideas feel intuitive, atmospheric, and accessible.

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